Client: A global innovative alcohol company which manufactures and distributes a flavored malt beverage. The 3rd largest in the United States with the export to 15 countries worldwide, with a major stronghold in Central America.

Task: Research and analyze South American market (9 countries)

Scope:

• Barriers to entry by country.
• Competitive analysis by country.
• Strategic analysis.
• Identifying importers and distributors by country that would be a good fit.
• Value chain and import duties / rules by country.

ADDFORCE conducted an extensive market research and distribution analysis of the South American market to develop a go-to-market strategy, identify a channel mix and ensure a successful expansion for an innovative alcohol company.