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DISTRIBUTION STRATEGY FOR AN INNOVATIVE ALCOHOL COMPANY

Client: A global innovative alcohol company which manufactures and distributes a flavored malt beverage. The 3rd largest in the United States with the export to 15 countries worldwide, with a major stronghold in Central America.

Task: Research and analyze South American market (9 countries)

Scope:

ADDFORCE conducted an extensive market research and distribution analysis of the South American market to develop a go-to-market strategy, identify a channel mix and ensure a successful expansion for an innovative alcohol company.

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