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COMPETITIVE RESEARCH FOR A SKINCARE START-UP

Client: A New York-based start up company in beauty developing a professional strength skincare brand with a 360-degree approach to skincare, beauty and health including a full range of skincare products.

Task: Develop a competitive analysis and market leaders in the beauty (skincare-specific), lifestyle and well-being content providers.  

Scope:

Supporting fundraising activities, ADDFORCE identified core and secondary competitors, research the market, prepared a competitive analysis and profiled market leaders in above-mentioned space.

 

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