Client: A New York-based start up company in beauty developing a professional strength skincare brand with a 360-degree approach to skincare, beauty and health including a full range of skincare products.

Task: Develop a competitive analysis and market leaders in the beauty (skincare-specific), lifestyle and well-being content providers.  

Scope:

• Market trends in wellness, beauty, mobile health and telemedecine.
• Consumer preferences and needs analysis.
• Mobile health and wellness applications: identify market leaders, analyze features, positioning, revenues and funding up to date.
• Wearable devices market and players overview.
• Research on skin care blogs and platforms.
• Best practices and benchmarks.

Supporting fundraising activities, ADDFORCE identified core and secondary competitors, research the market, prepared a competitive analysis and profiled market leaders in above-mentioned space.