- Competitive Research
- Consumer Research
Client: A New York-based start up company in beauty developing a professional strength skincare brand with a 360-degree approach to skincare, beauty and health including a full range of skincare products.
Task: Develop a competitive analysis and market leaders in the beauty (skincare-specific), lifestyle and well-being content providers.
- Market trends in wellness, beauty, mobile health and telemedecine.
- Consumer preferences and needs analysis.
- Mobile health and wellness applications: identify market leaders, analyze features, positioning, revenues and funding up to date.
- Wearable devices market and players overview.
- Research on skin care blogs and platforms.
- Best practices and benchmarks.
Supporting fundraising activities, ADDFORCE identified core and secondary competitors, research the market, prepared a competitive analysis and profiled market leaders in above-mentioned space.