Client: A major automotive parts manufacturer.  

Task: Re-launch brand in North American market.

Scope:

• Brand health assessment.
• Analysis of existing communications and promotional materials.
• New brand strategy development.
• Revising visual design and messaging of promotional materials and website according to a new brand strategy.
• Website development.
• Re-launch strategy and activation plan.

ADDFORCE executed a complete marketing strategy review and re-launched the brand in the US and Canadian markets. The updated strategy included the development of new communication materials, sales plans, and website design.